Videos Every Business Should Have
Videos are an incredibly valuable platform, because they help to effectively convey a message through taking advantage of multiple senses. Every business should have videos about their products, to aid in their marketing, and to obtain a personal connection with their customers. When you create these videos for your business, you will likely find that your marketing is more effective, and you are able to leverage these videos in multiple ways. Working with a professional to record your videos can help you to create the ideal videos to meet all of your needs. Here are a few of the videos every business should have.
By placing videos on your website, you can add valuable content that will aid in your connection with customers. Website videos will also help with search engine algorithms, which will help to ensure that your website will be seen. There are several types of website videos that you may want to consider adding to your website.
Video Business Card / Brand Story
Your brand is an important part of your business. Consider making a video business card to define your brand and tell your company’s story. This can go a long way toward improving your branding and providing your business with a clear, defined identity.
When customers are searching for a product, they will want a clear idea about what they can expect. Creating a product video can help you to showcase your product. Not only will this provide your consumers with more information about your product, but it also provides a valuable opportunity for marketing your product.
The same thing applies to the services you offer as applies to the products you are selling. Make a service video for each of the services that you offer. This will ensure that your customers can obtain a better understanding of your services and the way your company operates.
Sales Process Videos
Videos can perform many functions aside from improving your website. Sales process videos can be implemented to aid in your sales and gain customers. The best part is that this is a passive form of increasing your marketing. After you have filmed and edited the videos, you can continue with your regular operations while the videos do the work for you.
What to Expect
Understanding what to expect can greatly expedite the sales process. Devise a video where you explain exactly what your customers should expect when working with you. This can go a long way toward setting the expectations for your customers and ensuring they are happy with your services.
An Explanation Video
If customers are often confused by your product or services, it can be incredibly beneficial to create an explanation video. An explanation video will help you to walk your customers through the process of using your product or obtaining your services. This can save you time and improve the satisfaction of your customers.
Request for Information
A request for information can be a great way to create more interest in your business and draw customers to your company. When you create a video that requests information from your customers, they will be drawn to act. This can help to create a sales funnel for your business.
An onboarding video is another video that your business should certainly have. By creating an onboarding video, you can help to guide your customers through the first few steps of working with you. This is another way to expedite the sales process and set the expectations that your customers have.
Positioning yourself as an authority in your field is incredibly important to ensure that your clients have trust in your services. Hosting a webinar can help you to share your knowledge with your customers and position yourself as an authority in your industry. This goes a long way toward increasing the loyalty of your customers.
Are there questions that you find customers ask extremely often? Make a video to answer frequently asked questions! This can help to ensure that your customers are able to easily find answers to their questions.
After Fulfillment Videos
The sale of your product or the completion of your services doesn’t lead to the end of your relationship with your client. When you create “After Fulfillment Videos,” you can help to nurture this relationship and create a solid, loyal customer base.
Ask for a Review
Reviews are one of the major ways in which customers decide on products or services. Asking your customers for reviews can help to ensure that you are able to get good-quality reviews to draw additional customers to your business. When you create a video asking for reviews, you will find that loyal customers will be more likely to do so.
Returning Customer Offer
One of the major ways that you can grow your business is by keeping existing customers. When you create a video explaining an offer for your returning customers, it will often be easier to maintain your existing client base. This can also substantially increase your sales.
Checking in with your customers is another way that you can help increase customer retention. Creating a check-in video can be a relatively easy way to frequently check in with your customers and gauge their satisfaction. This will also enable you to make modifications that will improve your processes.
Ask for Referral
A referral, like a review, can be an incredibly beneficial way to grow your business. If your customers refer you to other people, you will be more likely to expand your customer base. This is particularly beneficial when it comes to interacting with loyal, satisfied customers.
How the Product is Made
Customers are often interested in understanding how you make your product. Not only will this increase your customers’ trust that you will provide a high-quality product, but it can also pique the interest of new customers. These videos can be a great way to provide information to your consumers, as well.
The Steps of your Services
Do you have a process that you follow when you provide your services? Consider creating a video that outlines each step in your process. This will ensure that customers are aware of what to expect and can prevent miscommunication throughout your process.
Welcome to the Newsletter
Newsletters are a great strategy for keeping your customers up-to-date with any new products, events, or other circumstances they should be aware of. A newsletter can also keep your customers active and interested in your product. Creating a “welcome to the newsletter” video can provide your customers with a sense of personalized attention to their needs.
Explanation of Warranty
When you ensure that your customers understand your warranty, you will be able to prevent many issues later on. When you record an explanation of warranty, you can be confident that your customers will have easy to understand access to information about the warranty you offer. This video can also provide proof that the information was available to your customers, should an issue arise.
Making a profit is always ideal when you are selling a product. With an upsale video, you can increase the average profit that you make from each customer. These upsale videos help to sell more products or services without requiring much more effort on your part.
Videos are incredibly beneficial marketing tools. When you use marketing videos for your company, you will often have better results, due to the effectiveness of this strategy. There are several ways that you can create marketing videos to expand your marketing strategy and improve the success of your business.
When you introduce your staff, you can ensure that your customers feel a more personal connection with your product or services. A video is a great medium for introducing your staff to your customers.
Humorous Company Video
Humorous videos for your company will help to draw interest and ensure that potential customers remember your business. There are many ways that you can create a humorous company video that will make an impression. Consider letting a child explain what you do. The results are sure to be memorable, at the very least. You may also want to consider producing a parody or filming an impersonation.
As we previously discussed, it is incredibly beneficial to position yourself as an authority in your field. By creating educational videos, you can educate your customers and ensure that they are aware of your expertise in the field. This goes a long way toward improving their trust in your business.
If you aren’t taking advantage of social media platforms to market your business, you are missing out on valuable opportunities. Creating videos to serve as Facebook ads can help you to make effective use of marketing across social media platforms. Not only will this ensure that your advertisements reach more people, but it can also ensure that the advertisement is more effective.
Customer Success Story
Everyone loves a success story. Recording a customer success story can be a great way to inspire customers to try your products.
Reactions to your product or services are a great way to market your business. Film some reactions of your customers to your products to get an authentic reaction. However, it is important to ensure that you only use these videos when you have permission from the individual you filmed.
If there is something big coming up for your company, such as an event, new product, or an award, you will want to ensure that your customers are aware of it. Record big announcements to spread the news to your customers. This helps to simplify the news spreading process, as well.
Behind the Scenes
When you give your customers a behind the scenes look at your business, they will be more likely to feel like they have a personal connection with your company. Consider filming a video that shows a day in the life of your business. This can also provide customers with valuable information about your services and operations.
Before and After
Before and after videos can show consumers the changes that your services or products can make in their life. Another great aspect of these videos is that they can help to create a sense of need to your customers, because they will want what the person in the “after” scene had.
Address People’s Concerns
When you address the concerns of your customers, they will feel valued and as though you care about their needs. A video is an excellent way to address the concerns of your customers and provide them with an enhanced level of trust. This can help to limit problems and address the issues your customers may have experienced.
Thank You Video
You want your customers to feel valued. When you provide a thank you video, you can show your customers that you treasure their business and appreciate them. This video can also be used to thank a large audience, though you will only have to film the video a single time.
Consider filming a tour of your office. An office tour will help to provide your customers with information regarding how your business operates. This can also be beneficial for use with new employees or in the recruitment process.
Tips and Tricks
Life hacks are popular, for good reason. Creating a tips and tricks video can help you to provide this quality content for your customers. This can help to draw new customers to your business, as well, especially if they are searching for the tips and tricks that you are discussing.
Host a Q&A
When you film a Q & A, you can provide your customers with access to information that they are likely interested in. Ask them to send in questions to you and take a few moments to film your answers to these questions.
Problems We Solve
When you tell a story to your customers, they will be more likely to purchase your product or services. Introduce the problem your customers may be experiencing and explain how you can solve it. This can go a long way toward helping you to make sales.
Testimonials are a great way to increase the confidence of your customers. When you record a video testimonial, your customers will feel a more personal connection and will often have more trust in the information provided in the testimonial. These testimonials are an excellent strategy for improving the marketing of your business.
Recruiting and training new employees can be a lengthy and expensive process. When you create a series of staff videos, you can often simplify the process and ensure that your employees have a higher quality of training. There are multiple types of staff videos that you should consider creating for your business.
Inside Business Videos
Internal Training Video
Training videos help to expedite your training process. They ensure that you create a streamlined, effective process for training new employees. This also means that training becomes a process where you can press play for the trainee and continue with your regular operations.
Safety is critical in the workplace. Safety videos will help to ensure that your employees are all aware of the safety processes that they are expected to follow. As with the warranty explanation, safety videos can also help to protect you from liability concerns, because you will be able to prove that the employee had access to your safety standards and was aware of your expectations.
Training isn’t the only process that can be rather expensive. Recruitment often requires you to advertise and actively search out employees. A recruitment video is a great way to create a passive recruitment process that provides you with active results.
These videos can go a long way toward meeting the needs of your business.
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At Lightchild Media, we can ensure that you can film the superior videos to meet all of the needs of your business. To learn more about the videos that every business should have, contact us at Lightchild Media today!