Video Content Marketing and your Sales Process

 How Video Content Marketing Aids in your Sales Process Video content marketing aids in your sales process in many different ways. The right strategy can help you with prospecting, displaying your product, and providing many other advantages. Video provides a more intimate connection with your consumers. It takes advantage of the way the human brain […]

How Video Content Marketing Helps to Drive Website Traffic

 How Video Content Marketing Helps to Drive Website Traffic Video content marketing is often the ideal way to drive traffic to your website. You can use video content marketing to drive website traffic by implementing ads, improving your website’s SEO value, and ensuring your content is shared across social media platforms. When you use the […]

The Ultimate Guide to Growing your Business with Professional Videos

 The Ultimate Guide to Growing your Business with Professional Videos There are several components that are involved in leveraging professional videos to grow your business. You will need to determine the role that these videos will play in your marketing strategy, as well as work with a professional videographer to obtain the best professional videos […]

How a Professional Video Helps your Business Grow

 How Professional Video Helps your Business Grow Maintaining growth in your business is a critical component of leveraging a successful business. A professional video helps your business grow by improving your overall image and extending the reach of your company. There are many different types of professional videos that can each be leveraged in a […]

The Role of Professional Videos in your Marketing Strategy

 The Role of Professional Videos in your Marketing Strategy There are several roles that professional videos can play in your marketing strategy. Ultimately, the role of professional videos in your marketing strategy will depend on your specific strategy. Videos are particularly versatile and can be adapted to meet your exact needs. At Lightchild Media, we […]

When is it Time for a Professional Videographer?

 When Is it Time for a Professional Videographer? In our minds, it is always time for a professional videographer. However, we do acknowledge that this may not be realistic for brand new companies with a particularly tight marketing budget. Ultimately, it is time for a professional videographer whenever your budget allows you to hire a […]

Ultimate Guide to Making the Best Corporate Video

How to Make the Best Corporate Video Any video that you make for your business will impact your business’s image. Due to this, it is essential to ensure that you make the best corporate video to meet all of the needs of your company. In order to make the best corporate video, you will need […]

Preparing for a Corporate Video Production Shoot

 How to Prepare for your Corporate Video Production Shoot Appropriate preparation is incredibly important when you are planning on a corporate video production shoot. There are several steps that you can take to help accomplish this. Practicing your lines and facial expressions, as well as careful preparation can go a long way toward ensuring that […]

How to Communicate your Branding in Business Videos

How to Communicate your Branding Your branding is an important part of every aspect of your marketing strategy. When you use business videos to market, it will be important to ensure that you communicate your branding throughout the video. Communicating your branding can be done by displaying what makes your business different and showcasing your […]

What to Say in a Corporate Video

 What to Say in a Corporate Video Producing a corporate video is a great way to get your message across. The video format is unique in that it can convey a message through multiple senses, including both sight and sound. In order to ensure that your video is effective, it is important to know the […]