How a Video Strategist Uses Video to Close the Deal
Many companies struggle with “closing the deal” despite drawing interest to their business. This tends to be a balancing act between overselling and underselling. When you push too hard, customers will resist making the final purchase. When you fail to push your product enough, you may not generate enough appeal for your product.
A video strategist has an intimate understanding of the true power of the video format. They often use video to more effectively close the deal by forging closer connections with consumers, providing social proof of the quality of their services, and making it easier for your customers to understand the next steps to take to work with you. By using the video format, you will be better able to close the deal and increase your sales. Here are just a few of the ways a clever video strategist will leverage the video format to close the deal.
Videos Convey Emotion
The video format tends to be particularly effective at conveying emotion to consumers. When you add a video to your marketing strategy or website, you will be able to ensure that your consumers see you as a person just like them, rather than a faceless corporation. By making an emotional connection with your consumers, you are able to increase the likelihood that they will purchase your product or services.
Optimize the Sales Process
When you are trying to close the deal, it is common for consumers to feel that they are being sold to, which often makes them reluctant to purchase your product. Many sales tactics feel manipulative at their core, which tends to increase resistance. Video helps you to tailor your sales pitch in a way that helps your consumers to feel like they are buying your product rather than being sold to. Not only does this make it easier to close the deal, but it will also ensure that your customers have a better experience with your company.
Effectively Display your Product
First impressions matter. By using the video format, you are able to ensure that your product will be displayed in the ideal way. This helps to ensure that your product will make the best first impression on your consumers. Within a matter of moments, customers will often develop an impression of your product, which will trigger their interest level or modify how they feel about your company. By using a custom created video to display your product, you will be able to provide your consumers with more information about your product and make the ideal first impression.
Testimonials are a great way to leverage videos for your website. Social proof is a useful way for individuals to reassure themselves regarding the quality of your products or services. By adding testimonial videos to your website, you can ensure that your consumers can easily access this social proof and reassurance.
It is important to ensure that you have multiple testimonials for your website. Ideally, you should have four testimonials, but it is essential to have a minimum of two testimonials. Working with a video strategist will help to ensure that you are able to obtain the perfect testimonials to meet all of your specific needs.
If your customers have difficulty figuring out what the next steps are in working with you, they are likely to lose interest. Using the video format helps you to provide clear and concise guidance for your customers, which makes it easier for them to work on the next steps. The easier it is for consumers to work with you, the more likely they are to take the plunge and commit to purchasing your product or services.
Humans have limitations. Ultimately, you can’t work 24 hours a day, 7 days a week. You need time to rest, as well as make time for your personal life. Videos can work around the clock without break, which helps you to increase the scalability of your operations. Video can be effective all of the time, even while you are sleeping or having date night.
Important Factors to Avoid
When you use the video format, it is important to ensure that you use well-crafted videos to meet your needs. In order to do this, there are a few things you will want to avoid using in your video. For example, it is common to overcomplicate your videos. When you use too much professional jargon, your customers may have difficulty following your message.
Try to keep your videos short and simple in order to engage your customers and keep their interest. It is also important to not overemphasize the sales pitch in your videos. One of the major advantages of video is that it creates personal connection. In order to accomplish this, you have to be natural and authentic in your video.
Helpful Video Types to Close the Deal
There are many video types that can help you to close the deal when you have them created for your business. Testimonials, as we mentioned previously, are an excellent way to provide social proof for your consumers and encourage them to purchase your product.
Other helpful video types to close the deal include FAQ videos, product explanations, onboarding videos, and more. When you work with a video strategist, you will be able to determine the ideal video types to meet the needs of your company and fit seamlessly in your existing marketing strategy.
There are many advantages to using the video format for your website, advertisements, and other marketing processes. A video strategist often uses video to close the deal and ensure that their customers have the best experience.
When you work with our experts at Lightchild Media, you can be confident that you will have the right videos to help you close the deal and increase your sales. To learn more about the many ways that a video strategist uses video to close the deal, as well as the video-related services that we can provide, contact us at Lightchild Media today!