Talk To a Human! (801) 923-6104

Creating Profitable Promotional Videos – THE ULTIMATE GUIDE

Looking to produce an eye-catching commercial for your startup? Here are some pointers. The crux of a productive advertising strategy lies in crafting captivating video content, yet numerous individuals battle with initiating it. A thorough guide crafted by our skilled team is now available for your reference.

Initially, identify the objective of your promo video before moving forward. I was hoping you could concisely convey your main thrust or essential meaning. In whose presence will I savor this event even more? Think ahead to where the video may reside. How do you envision those who witness it responding afterward? Give thought to the commodity being sold.

Before proceeding, assess whether producing singular videos or numerous ones will serve you more effectively. Deciding on these factors will greatly improve your video development workflow. Following this guide, you will produce a captivating promo video!

Before you get started, listen to this quick walk through of how this Ultimate Guide is outlined:

Well lets get started and learn how to create profitable promo videos:

The Power of Promotional Videos

Your promo video becomes a hit, causing a big increase in your sales almost overnight. Suddenly, everyone wants what you’re offering, and your business needs to step up its game quickly to handle all the new orders. Your usual slow growth turns into a whirlwind of running a booming business. Orders are flying out faster than ever, and your customer support team is busy with questions and requests.

You’re making plans to keep up with the demand, getting better at managing your supplies, and maybe even thinking about adding more people to your team. You need to set up smart systems to handle all this, and while it’s a thrilling challenge, it’s part of the exciting world of success. Your business transforms, working faster and bigger than you ever thought possible. That’s the amazing power of a successful promo video!

A promo video can completely change the game for your business! It can have a huge impact, boosting your sales and making more people know about your brand than ever before. It’s like telling a story. A great video can tell a story about your products or services that grabs people’s attention and inspires them to do something. Instead of just talking about what you offer, you’re showing it in action.

This creates a visual appeal that sticks in people’s minds, making them remember and want what you have. Videos are really easy to share, so your message could reach lots of people quickly. A well-made promo video can make your business stand out and bring in more money. So, let’s jump into the next tip from the experts on how to make awesome videos and get you on the path to success!

The Planning of Promotional Videos

Promo videos are like magic wands that can grab attention, bring in potential customers, and boost your sales. A really good video can help you share your message with the right people in a fun and interesting way. But before you start making an ad, promoting your website, or any other kind of video, there’s some stuff you should figure out first.

Think about who’s going to watch your video. What’s the message you want to send, and what do you hope people will do after watching it? Also, where will the video be shown, and what are you trying to sell? Depending on what you want, one video might be enough, or you could need a few different ones to talk to different groups of people.

If you plan it right and do it well, videos can be a super cool way to bring in visitors, make more people know about your brand, and hit your marketing goals.

The Power Promotional Video

Planning: Consider which Platform to use the Promotional Video on

When it comes to showing off your promo video, there are a bunch of places you can put it. Each place has its perks and can help you get your message to the right people. Let’s check them out!

You’ve got social media sites like Facebook, Instagram, and YouTube. These places have loads of users—billions of them! And they’ve got cool tools to help your video find its way to the right people.

If you add your promo video to your website, it can make your site more interesting to visitors and even help your site show up better in search results. And hey, you can even send your video to people through emails if you’re doing marketing that way. That’s a great way to get your subscribers’ attention.

Don’t forget about real-world stuff too, like trade shows or sales talks. Videos can be super impressive in those situations. So, you see, there are lots of options for getting your promo video out there. It’s like having a super flexible tool in your marketing toolbox that can reach all sorts of people!

Planning: Understand Your Audience

One big secret to making a great promo video is understanding who’s going to watch it. You’ve got to figure out what these folks like, how they live, and what they need. This way, you can make stuff that clicks with them and makes them like your brand.

But here’s the thing: understanding your audience isn’t something you do just once. It’s like an ongoing adventure. You’ve got to listen to what they say and pay attention to how they react to your stuff. If they’re into something, cool! If they’re not so into it, that’s okay too. You just need to be ready to switch things up based on what they’re telling you.

And remember, it’s not about what you want to show them—it’s about what they want to see. Sometimes you might need to do things that feel a bit different from what you’re used to. But that’s okay because being flexible and trying new things can be the difference between a video that people ignore and one that gets them all excited and ready to take action.

Planning: A clear Message is Key

Before you jump into making a promo video, there’s something super important you need to do: figure out what you want to say about your business. Think of it like a map that guides you through creating your video. This map helps you decide on everything: the words people will say in the video, the pictures they’ll see, the voice they’ll hear, and even the music in the background. All of it should match your brand’s personality and what it stands for.

This map helps you tell a cool and connected story about your business. It’s like a tale that makes sense and is interesting to the people watching. And not just that, it also convinces them to do what you want them to do after watching the video.

But here’s the deal: if you don’t have a clear idea of what you want to say, your video might end up looking good but not making much sense. It’s like having a puzzle with missing pieces. So, always remember that your message is super important. It’s what makes your promo video special, shows why you’re better than others, makes people care about what you offer, and helps your video boost your business.
Planning: What Call to Action will follow the Video?

Figuring out what you want people to do after watching your promo video is super important. This thing is called a “call to action,” or CTA. It’s like the next step you want them to take.

Knowing your CTA helps you plan everything right. It affects how your video looks, sounds, and talks about things. This way, you can gently guide the people watching toward doing what you want them to do.

Think about it: if you want them to buy something, your video should naturally lead them to that “Buy Now” button. And the page where your video is posted should match what you’re asking them to do.

When your video and what you want it to do work together smoothly, it’s like making things easy for your viewers. They’re more likely to do what you’re asking them to do, and that’s good for your business. So, always think about what happens after the video ends!

Planning: Decide what you are promoting

When you’re getting ready to make your promo video, deciding on which product or service to focus on is super important. If you try to put everything into one video, it can confuse people and make your message weak. Even though it might look like a good idea at first, trying to cover everything can make your video less powerful and less clear.

Here’s the trick: instead of trying to fit everything, choose just one awesome thing to talk about. This way, you can tell a really interesting story that connects with a specific group of people. Imagine telling a story about your best product or service; it’s like speaking directly to the people who would be most interested in it.

This makes your video more interesting and convincing. People are more likely to watch and do what you want them to do if you focus on one thing that they care about. So, remember, less can be more when it comes to making your promo video. Getting ready for your promo video means knowing what you want to do, who you want to talk to, where you want to show it, what you want to say, what you want people to do next, and which product or service you’re showing off. These pieces all fit together to make a video that’s not only cool to look at but also makes people feel connected to your brand. This planning stuff is like the backbone of your whole video plan, guiding you to make sure everything fits together and does what you want it to do for your business.

Here’s a simple plan to make your video creation easier:

  1. Set Clear Goals: Know what you want your video to do. This helps you stay on track.
  2. Know Your Audience: Think about who’s watching. What do they like? What do they need?
  3. Pick the Right Place: Decide where your video will be shown, like on social media or your website.
  4. Make Your Message Shine: Plan what you want to say. Make sure it matches your brand’s style.
  5. Guide Them to Action: Think about what you want viewers to do after watching. Make the video lead to that action.
  6. Highlight One Thing: Choose just one product or service to talk about. This makes your message strong and clear.

With these steps, you’ll be all set to make an awesome video that speaks to your audience and gets them excited!

The Planning of Promotional Videos

The Research Behind Promotional Videos

When you’re making awesome videos, a few things matter a lot. Check these out:

Get good lights. That way, your video looks nice and bright. Next, remember that sound matters too. Use a good microphone or recording gear to capture clear sound. Your camera choice is a big deal too. There are loads of cameras out there, so do some checking before you pick one.

Don’t forget about the software you use to edit. It helps make your video look professional and ready to shine. So, with these tips, you’ll be all set to make fantastic videos that really stand out!

A studio with Lighting setup

Research: Lighting

Lighting in your promo video is crucial. It’s a big deal because it affects how people feel when they watch. Good lighting makes things look clear and sets the right mood. It’s like giving your video a special feeling.

When you light things up well, you can show off your product’s cool features and make it look even better. This helps tell a great story that matches your brand’s message. But if your lighting isn’t good, it can mess up your video. Your product might not look right, and your message might not come across.

Get good lighting equipment and learn how to use it. This will make your promo video look amazing, connect with people emotionally, and get your message across just the way you want it. Good lighting isn’t just a technical thing; it’s like a secret ingredient that makes your video stand out!

Research: Audio

Good sound is just as important as what you see in your promo video. Awesome audio makes your video more engaging and powerful. It’s like adding magic to the whole experience.

When your sound is top-notch, people can hear conversations clearly, enjoy sound effects, and groove to background music. It makes your video feel real and touching. Good sound goes hand in hand with what you show in your video, making the emotions even stronger and guiding how people feel.

But be careful! Bad sound can mess things up. It might distract people, make your message hard to understand, and they might even stop watching.

Get good microphones and software to edit sound. This will make sure your video sounds amazing. Remember, your video’s success doesn’t only depend on what people see; it’s just as much about what they hear.

Jonathan Lauer, a professional videographer preparing audio equipment

Research: Camera

Choosing the right camera for your promo video can change how your video looks and how well it works. A good camera captures clear, detailed, and amazing footage that makes your video look super professional. It’s like adding a special touch to your story.

When you use a great camera, your video looks awesome. It shows your product or service in the best way and makes your whole video experience better. But if you go for a bad camera, your footage might look blurry and not so nice. This can make your brand look not-so-great and keep people from enjoying your video.

Put some time into finding the right camera. Look at your budget, what you need for filming, and how good you want your video to look. Your camera is like the eyes of your video—it shows your brand to the world.

Research: Editing Software

Knowing how to use your editing software before you start filming your promo video is a game-changer. The right software can turn your raw footage into an amazing video that tells your brand’s story and makes people excited.

With the right software, you can do cool stuff like cut and arrange clips, add cool effects, and adjust things like lighting and colors. This makes your video look even better and helps it tell a smooth story. But if you’re not familiar with your editing software, it can slow down your video-making process, limit what you can do, and even make your video not so great.

Learn your editing software before you start filming. It boosts your creativity, lets you do more, and makes your promo video super effective. Editing isn’t just a finishing touch; it’s like a creative process that shapes how your video looks, feels, and gets people excited.

Video Editing

Script Development of Promotional Videos

It’s super important to talk about your ideas in a way that people understand them. Whether you’re talking to your boss about a cool project or showing a potential client your sales idea, having a good script can really make things work.

Here’s a cool way to organize your script: think of it like a sandwich with three layers. First, you’ve got the hook—this is like the super interesting beginning that grabs everyone’s attention. Then comes the story—it’s like the yummy filling that supports your points and keeps people interested. Finally, you wrap it up with the offer—that’s the clear thing you want people to do after hearing your story.

Following this structure makes sure your message is clear, short, and exciting. People will remember what you said and what you want them to do. So, go ahead and use this sandwich method to make your script awesome!

A beautiful lady in front of camera

You can always use Artificial Intelligence for Video Script Writing

By the way, we have spent months building an A.I. tool that writes all the Video Scripts for our Clients Video Marketing Strategies automatically. We recently made this tool available for everyone. If you would like to give it a try you can learn more about it here:

Script Development: Hook

Think of the “hook” as a cool beginning for your video. It’s the part that grabs people’s attention and makes them want to watch more. This is your chance to make a great first impression!

To make a good hook, find something about your topic that really interests your viewers. It could be a question that makes them think, a fact that surprises them, a strong statement, or a short and interesting story. When you come up with your hook, think about what your audience likes, what your video is about, and what feelings you want them to have.

The hook isn’t just to be fun; it’s to get people excited and curious to see the rest of your video. So, make it awesome and get your viewers eager for more!

Two people in a studio preparing for a video shoot

The Script Development: Story

Here’s a secret: using stories in your promo video is like magic. No matter how short your video is, a good story can make people feel connected and really understand what your brand is all about. It’s like a mini-movie that sticks in people’s minds.

Even if your video is quick, a good story can make people feel things, catch their attention, and make your content more memorable. It gives meaning to your brand’s values, products, or services and makes them relatable and important to the people watching. A story isn’t just about selling a product; it’s about selling an adventure, a dream, or something your audience can feel a part of.

In the world of promoting stuff, people don’t just buy things. They buy stories, feelings, and a sense of connection. So, having a cool story in your video, no matter how short it is, is a must. It’s a smart move to grab attention, keep people engaged, and make them believe in what you’re sharing.

Script Development: Offer

Guess what? The “offer” part of your promo video is really important. It’s like the thing that gets people to do what you want them to do. But hold on; it’s not always about discounts or deals. Instead, it’s what you’re giving your audience for their time and attention.

It could be a product, a service, or even an idea or experience that your brand is all about. This offer is like the exciting end of your video’s story, and it’s what tells people what to do next. Maybe it’s buying something, signing up for information, or just checking out your website.

When you do this right, your offer can make people take action. They’ll go from watching to actually doing something. This makes your video work even better for you. So, remember, a cool offer is more than just selling; it’s like showing the special thing that makes your brand stand out and worth paying attention to.

Script Development: Testing

Test your video script before you start recording. You know why? Because it’s like a practice run that helps you make sure your script is clear, interesting, and matches your brand.

Think of it as a safety check. This test makes sure your script is good to go before you hit that ‘record’ button. It’s like making sure your words work well and sound just right.

When you rehearse your script, you can figure out if it’s easy to say out loud. You’ll see if there are any parts that sound weird or are hard to understand. And the best part is that you can get feedback from others. This tells you if your script connects with people and if you need to make any changes.

Trying out your script is a smart move. It’s like making sure your plan is solid before you make your video. So, test it out, make it awesome, and get ready to record a video that really works!

Action Steps on how to develop a video script

Here’s your guide to making a killer video script:

  1. Start Strong: Grab attention with an interesting beginning. Ask a question, share a surprising fact, or say something cool that your audience will love.
  2. Build a Story: Make a story that supports your points and connects with your viewers. This makes your brand’s stuff relatable and important to them.
  3. Offer Something Cool: Give your viewers a reason to take action. It could be buying, signing up, or checking out your site. This offer is what sets your brand apart.
  4. Write and Edit: Put your script together using the ‘hook, story, offer’ order. Then, read it over and make it clear, short, and powerful.
  5. Test It Out: Try your script with a few folks from your audience. Get their thoughts and make changes if needed.
  6. Make It Final: After tweaking and testing, lock in your script. Now, you’ve got a script that’s ready for your awesome promo video.

These steps will help you make a script that’s interesting, persuasive, and totally ready to make your video shine!


Want to create an awesome promo video? It’s not just about hitting that record button. There’s a bit of planning and action you need to take before that. Here’s how to make it great:

Preparation of Lighting
  1. Plan It Out: Think through every step of making your video. From the beginning to the end, have a clear plan.
  2. Setup: Get your lighting and camera angles ready. This helps you capture the perfect shots that look amazing.
  3. Practice Makes Perfect: Make sure everyone knows what to say and do. Rehearse so everything goes smoothly.
  4. One Thing at a Time: Take it step by step. Doing things in order makes sure you end up with a fantastic video.
  5. The Payoff: When you put in this effort, your video will be super polished and interesting. People will be hooked!

So, before you hit that record button, do some planning and follow these steps. Your promo video will turn out fantastic and really get your message across!

Preparation: Video Lighting

The lighting in your video is a big deal. It’s like the mood setter for your promotional stuff. Lighting isn’t just about making things visible; it’s about creating a feeling that matches what you’re saying.

If you want a warm, cozy vibe, go for soft lighting. But if you’re going for a serious and strong message, you might use bold lighting. It’s all about the vibe you want to convey.

Video Shooting with descent lighting set up

Lighting isn’t just about making sure we can see things. It’s like a tool that helps tell your story. It can make important stuff stand out, make things look deep, and even make your video feel fancy.

Picking the right vibe is like knowing what you want your brand to feel like. Are you all about fun and excitement, or do you want to show that you’re trustworthy and professional? Deciding this shapes how your video looks and feels. So, get the lighting right and choose a vibe that fits your brand!

Preparation: Rehearsing lines

Practicing your video lines is super important for making a smooth promo video. It’s like building the base that makes your content come to life and work really well.

It’s not just about memorizing words. It’s about understanding the little details—the speed, the feelings—that make your words shine. Even a simple line can be amazing if you say it with energy and excitement. It’s like finding the beat in your words, knowing when to pause, and knowing how to make your tone match what you’re saying.

Rehearsing for Video Shoot

Practicing helps you talk naturally and with confidence. This way, your audience not only hears your message but also feels what you’re saying. It’s like a secret ingredient for making your video interesting and real.

Spend time with your script, get to know what it’s about, and practice until it feels like second nature. Remember, it’s your voice that makes the words matter, turning them into a powerful way to connect and convince people.

Preparation: Clothing

Let’s talk clothes for your business video—it’s a big deal! What you wear can really affect how people see your message. Picking the right outfit can make you look more trustworthy, professional, and relatable—basically, it’s a boost for your brand image.

Your clothes should match your brand’s style. If you’re all about business, go for that formal look. If you’re going for a casual, cool vibe, rock that style. Just remember to stay away from crazy patterns or really bright colors that might distract from what you’re saying.

And make sure you’re comfy and your outfit fits well. Feeling good about what you wear will help you feel more confident on camera.

Here’s the key: Your clothes should show off your brand’s personality. They should match the vibe of your video and connect with your audience. So, pick smart and look awesome in your promo video!

Implementation Strategy

Listen up; creating a cool corporate video is just the beginning. You’ve got to make sure the right people watch it too. How? Well, one smart way is to advertise it on social media, YouTube, or through paid ads.

Here’s the deal: There’s tons of stuff online, so you need to make sure your video stands out. When you advertise strategically, you can get more people interested in what you’re showing.

Investing in ads helps you reach people who are actually interested in your message. Because, let’s be real, if nobody watches your video, it’s like all that effort was for nothing.

So don’t just make a video and hope for the best. Plan out how you’re going to show it to people who really care. That’s how you’ll make your corporate video count!

Strategy: Social Media

Listen up, just throwing your awesome promo video on social media and crossing your fingers won’t cut it. The online world is jam-packed with stuff, and your video could easily get lost in the shuffle. Social media algorithms like stuff that’s already popular, so if your video doesn’t have many views or likes, it might not get noticed.

Professional Photographers

Here’s the scoop: You need a game plan to get your video out there. Think targeted ads, getting found through search engines, or teaming up with influencers. Without a strategy like that, your video might not reach the people you want and won’t have the impact you’re aiming for.

It’s not only about making a killer video; it’s also about making sure it’s seen by the right crowd.

When it comes to promoting on social media, don’t forget to set aside a budget for it. Just posting it naturally might not work well because those algorithms are popular stuff. But if you put some money behind it, you can use targeted ads to get your video to the right people. This way, more people will see it, and you’ll get more attention.

Investing in promoting your video is like giving it a boost so it stands out in the busy online world. This smart move can help you reach more people, get them interested, and meet your business goals. Remember, even the best video needs some help to get noticed, and putting some budget behind it on social media is a way to do just that!

Strategy: Youtube

So, you want lots of people to watch your promo video on YouTube, right? Well, there’s a smart way to make that happen. Let’s break it down!

First things first, your video’s title is key. Make it catchy, and put in some important words that tell folks what your video is all about. Keep it short, exciting, and easy to find when people search.

Onto the video description. This is where you spill the beans about your video. Use words that fit, add hashtags, and throw in links to your social media or website. And don’t forget, the first bit of the description is super important because only around 100 characters show up in the YouTube search. After that, you can dive into more details about your video and your company.

Video tags—they’re a big deal too! They help YouTube figure out what your video is about. Use words that match your video’s topic, your brand, and what people are searching for. These tags help your video pop up more in searches and suggestions.

Remember: a cool title, a snazzy description, and the right tags can make your video shine. That means more views and better results on YouTube. Go ahead and tweak your video to get it noticed by more people!

Strategy: Ads

Looking to make your brand shine with paid ads? Let’s dive into how you can do that on platforms like Google Ads, Facebook, and Instagram.

These platforms are like magic tools to reach more people who would really dig your promo videos. They let you target specific groups, which means your videos land right where they matter most. Google Ads can put your videos on YouTube and the Google Display Network, while Facebook and Instagram show your cool videos in feeds, Stories, and IGTV.

And guess what? They have super cool tools that show how your videos are doing. You can see what’s working and what’s not and tweak your strategy accordingly. This way, your promo videos hit the bullseye and give you a bang for your buck.

Here’s another trick: video ads tend to get more people clicking and checking out your stuff. They’re just naturally interesting and make folks want to know more. And when people click more, it actually costs you less per click. How cool is that?

Plus, good videos make your brand look super legit. People trust you more, and that trust leads to more people actually buying your stuff. It’s like a domino effect: engaging video, more clicks, higher trust, more sales—all while making the most of your advertising budget.

So, remember: nail that promo video, share it with paid ads, and watch your brand soar!

Strategy: Landing Page

Your promo video has caught their attention—awesome! But that’s not the end of the journey. Now, it’s time to lead your audience to a special landing page that keeps the magic alive.

Your landing page should be a continuation of your video’s story. Remember that catchy beginning that got them hooked? Well, make sure your landing page headline does the same thing. It should remind them why they got interested in the first place.

And that awesome story you told in the video? Don’t stop there! Expand on it in the text on your landing page. Keep that emotional connection going and show them why your message matters.

Don’t forget the offer that got them all excited. Put it right there on the landing page, clear as day. Make it easy for them to take the next step, whether it’s buying, signing up, or exploring more.

When your landing page and video match up like this, it’s like hitting the conversion jackpot. Your audience gets a seamless experience, and that means they’re more likely to turn their interest into action. So, remember: a killer landing page isn’t just a copy of your video—it’s a partner that takes your message to the finish line.

Analyze: See how well you did

Creating a great promo video is no small task. It takes creativity, planning, and a whole lot of hard work to make it a hit. But sometimes, despite your best efforts, things might not turn out as you hoped. That’s okay! The trick is to learn from your experiences and find ways to do better next time.

Start by taking a look at videos you’ve made before. See where they missed the mark and how you can make them shine in the future. It’s like looking back at your journey and finding the path to improvement.

One important way to analyze your video is by checking out the numbers. See how many people watched it, how long they stuck around, and if they took any action after watching. These are called key performance indicators, or KPIs. When you dig into these stats, you can spot what worked and what didn’t. This helps you figure out how to improve and connect better with your audience.

Analyzing your videos isn’t about dwelling on mistakes—it’s about learning and growing. Use what you find to make your next promo video even better and more captivating for your audience.

Analyze: Views

Checking how many people have watched your promo video is like peering into its performance gauge. The view count gives you a hint about how well your video is doing and how many people are paying attention. More views usually mean more people are seeing it, which shows that your video is catching attention and your plan is working.

But here’s the thing: views are just the beginning. You should also dig deeper to find out how much viewers are engaging, if they’re taking action after watching, and if they’re sticking around. These extra details help you understand how successful your video really is.

While a bunch of views are great, don’t stop there. Look at the whole picture—how much people engage, if they’re turning into customers, and if they’re sticking around. When you combine these things, you’ll get a solid idea of how well your promo video is doing and if it’s hitting the right spots.

Analyze: Watch Time

Checking how much time people spend watching your promo video is a key part of figuring out how well it’s doing. This “watch time” shows you how engaged viewers are. If they’re watching for a long time, it means they’re hooked on your video’s story, pace, and visuals.

On the other hand, if watch time suddenly drops, it could mean there’s a part of your video that’s making viewers lose interest and click away. When you spot these patterns, you can see what’s working and what needs fixing. This information is like gold when you’re planning your next promo video. It helps you create content that keeps people interested from start to finish.

A promo video with a high watch time isn’t just cool—it also makes algorithms take notice. That means your video could get even more views, and maybe even more people will take action. So, when you’re analyzing your video’s success, don’t forget to keep an eye on how long people are actually watching.

Analyze: Engagement

Checking how engaged people are with your promo video is a big deal when you’re trying to see how well it’s working. Engagement means how much viewers interact with your video. This could be stuff like giving likes, sharing, leaving comments, or even saving and forwarding the video to others.

When you see lots of engagement, it’s a sign that people aren’t just watching your video, but they’re also responding to it. This means they’re really connecting with what you’re showing them. High engagement also shows that viewers are satisfied with what they’re seeing.

On the flip side, if there’s not much engagement or if the comments aren’t so positive, it tells you something’s not quite right. It might be that your video’s content, how it’s presented, or its relevance need a bit of a tune-up.

Pay attention to the comments people leave. They can give you hints about what’s grabbing their interest or what needs improvement. This kind of analysis is like a map for your next videos. It helps you plan better and make videos that people really enjoy.

A promo video with lots of engagement isn’t just getting seen widely, it’s also making a real connection with the audience.

A man editing video and analyzing notes

Analyze: Click Through Rate

Taking a look at your Click Through Rate (CTR) gives you a good idea of how effective your promo video really is. CTR shows how many folks clicked on your video’s call-to-action or the linked stuff, divided by the total number of times your video was seen. It’s like a signal of how well your video gets people to do what you want them to do.

If your CTR is high, it means your video is doing a great job of getting folks to take action. That might be visiting your website, signing up for something, or whatever you want them to do. This is a sign that your video’s message and the things you want people to do are really making sense to them.

On the other hand, if your CTR is low, it’s like a clue that something might need a tweak. Maybe the call-to-action in your video isn’t convincing enough, or perhaps the connection between your video and what you want them to do isn’t clear.

When you combine this CTR information with feedback and how people are engaging with your video, you can make a good plan for making your future videos even better. Remember, each promo video helps you learn and improve, and by keeping an eye on your CTR, you can keep getting better at making videos that really get results.

Analyze: Conversions

Checking out conversions is a big deal when it comes to seeing how well your promo video worked. Conversions are how many people actually did what you wanted after watching your video. This could be things like signing up for stuff, buying things, or joining services.

Conversions show if your video had a real impact. If lots of people do what you hoped for, it’s a sign that your video’s message and what you wanted them to do match up well. This means your video convinced them to take action, which is super cool.

But if not many people are doing what you want after watching your video, it’s like a hint that something could be tweaked. Maybe the video didn’t make them want to take that action, or maybe something wasn’t clear enough.

When you see how well your video is converting, you can figure out what’s working and what’s not in your video strategy. Remember, every time someone does what you want after watching your video, that’s a win! It’s like a roadmap to making even better videos in the future. So, keep an eye on conversions and use them to guide you in creating videos that really make things happen.


Creating a promo video can feel like a big task, but with the right plan and research, it can be exciting and rewarding. You’ll need to know what your video is about, who you’re trying to talk to, and how to actually make the video. This means figuring out what tools to use, writing a good script, planning how to shoot everything, finding ways to get lots of people to see it, and learning from your past videos to do better in the future. All these steps are super important for making a great promo video for your business. Feeling a bit overwhelmed? Don’t worry! Lots of small business owners have done this before, and you can do it too!

If you would like some help along the way feel free to reach out to us or use our free resources such as our A.I. Video Script Builder that writes all the Video Scripts for our Clients. We recently made this tool available for everyone. If you would like to give it a try you can learn more about it here:

To help us understand better how we can assist you in creating awesome promo videos for your business, tell us in a comment below: What’s the trickiest part about making a promo video out of your perspective?

Latest Blog

Leave a Reply

Your email address will not be published. Required fields are marked *