The Ultimate Guide to Growing your Business with Professional Videos

There are several components that are involved in leveraging professional videos to grow your business. You will need to determine the role that these videos will play in your marketing strategy, as well as work with a professional videographer to obtain the best professional videos to meet your needs. This will often help you to make the ideal decisions that will help your business grow. Professional videos can be an incredibly valuable tool for your business, but it is important to understand how best to take advantage of them.

The Videos Every Business Needs

There are many various ways that you can add videos to your marketing strategy. It is important to understand the many different kinds of videos that can add value to your business. You can use videos to help solidify your brand or display your product. They can also be used to serve as a sales funnel for your business, which enables the videos to do much of the work for you. You can leverage videos to make specific announcements or record testimonials. Videos can also be used to help streamline your training process. The more streamlined your training process is, the easier it will be for your business to grow. These are just a few of the corporate videos that can benefit your business.

Hiring a Professional Videographer: When is it Time?


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The first step in growing your business through professional videos is ensuring that you obtain the services of a professional videographer. This will help you to obtain the highest quality product to meet all of the marketing requirements of your business. At Lightchild Media, we can help to ensure that you are able to receive the ideal videos to meet your specific business’s need. As soon as your marketing budget enables you to work with a professional videographer, it will be incredibly beneficial to do so. A professional has the expertise, skill, and equipment necessary to ensure that you make the ideal decisions for the videos of your company.

Consider the Essentials of your Marketing

There are a few marketing essentials that simply can’t wait. You will need to ensure that you have obtained a website so that customers can find your company. After you have met these essentials, you will have more space to try out new strategies. Professional videos are often the ideal way to meet these demands and improve your marketing. This can help to increase the rate of growth for your business and ensure that you are making the most effective use of your marketing budget.

Improve the Professional Appearance of your Business

Every business wants to be portrayed as professional. When you don’t seem professional, you will likely lose customers. Creating videos with the services of a professional videographer will ensure that your video conveys this professional image for your business. With these professional videos, you will be better positioned to improve your business’s image and reputation. This will help you to gain new customers and maintain the loyalty of your existing customers.

You Have Sales Goals to Reach


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There are many steps that you can take to help reach the sales goals that you have set for your business. Working with a professional videographer can help to ensure that you implement the ideal videos to meet these specific goals. With the use of a professional video, you can ensure that a more personal connection is formed with the viewers. This also extends the reach of your particular marketing strategy. By combining these two factors, you will be able to reach your sales goals much more quickly. A professional videographer is a critical component of ensuring that your corporate videos are as effective as possible.

It is Time to Change your Strategy

Constantly using the same marketing strategy will cause it to stop being effective. These various techniques and strategies are consistently evolving. You will need to change your marketing strategy to meet these demands, as well as ensure that your strategy remains fresh. The services of a professional videographer will help you to modify your marketing strategy to have the biggest impact on your business. This often aids in growing your business, while simultaneously ensuring that your customers remain interested in your particular product or services.

You Don’t Have the Appropriate Equipment

It can be tempting to cut corners on your video production to “save money.” However, this will still require you to rent equipment, which will likely be subpar at best. Working with a professional videographer ensures that you have access to the best equipment available. The quality of the equipment you use will have a direct impact on the quality of the video. It will be immediately apparent whether you have used a cell phone or quality equipment, so it is important to ensure that you use the best equipment available.


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You Need Help Growing your Business

The most effective marketing strategy will ultimately help you to grow your business as quickly as possible. Due to this, working with a professional videographer will help you to implement the ideal videos to improve your marketing strategy and accelerate your business’s growth. Videos are a beneficial platform, because they aid in increasing customer engagement and making the most effective use of your available resources. A professional videographer can make a huge difference to your business’s rate of growth.

Help with Targeting your Specific Audience

Everyone has different preferences, and it can be difficult to identify how to target your video to a specific audience. When you work with a professional videographer, you will have access to a great deal of experience with this aspect of your video creation. A professional will help you to create the right video to target your desired audience. This can ensure that your video is as effective at growing your business as possible. All of these various things are just a few of the ways in which working alongside a professional videographer can benefit your business.

Understanding How Professional Video Helps your Business Grow

There are multiple ways that your professional videos can help with the growth of your business. They often help you to improve the branding of your company, as well as create a much broader reach for your business. These various videos can go a long way toward improving your business’s reputation and growing your customer base.

Make Training Easier

One of the drawbacks of business growth is that it often comes with the demands of training new employees. This can easily be both costly and time-consuming. Creating a series of training videos can often make your training process much easier. This will enable you to redirect your time and resources to other areas. There are several benefits to implementing professional training videos. For example, they provide proof that employees were given all of the necessary information during a possible liability claim. In addition to this, they can ensure that important information is not accidentally missed during training. By making it easier to train your employees, it will be much easier to grow your business.  

Meet your Customers’ Expectations

Most people prefer the video format when they are looking into businesses that they love. According to some studies, around 54% of consumers want to see more videos from their favorite businesses. This shows that adding professional videos to your marketing or website will help to ensure that you continue to meet the expectations and demands of your consumers. This improves their satisfaction and increases loyalty.

Ensure a Cohesive Brand Identity

The brand identity of your business will have a large impact on how the business grows. On a subconscious level, consumers will search for consistency with the brand of your business. Inconsistencies can impact customer trust, which will impact your sales in turn. Working with a professional to create superior videos can help to ensure that the video will match the branding of your business and improve your brand identity. The video format is also an excellent way to communicate your branding, which will ensure that your brand is more easily recognizable. This usually aids in expanding your customer base, which helps with your business’s overall growth.

Gain a Competitive Edge

The vast majority of companies implement some form of video with their marketing strategies. In fact, 87% of marketers use this format for their marketing. When you don’t use video, you will immediately be at the lower 13% of the competition. Quality is important when it comes to gaining a competitive edge with your video marketing strategies. Professional video will provide you with this advanced quality that will help you gain a competitive edge in your industry. This helps you to stand out and gain an edge on your competitors.

Ensure your Business Can be Found

The internet is the prevalent source for finding a business to fulfill specific needs. When it is difficult for customers to find your business, you will lose customers to your competitors. Videos provide a substantial amount of SEO value for your website. When you add high-quality videos to your website, it will be easier for consumers to find your website. In addition, this will encourage more people to share your videos across their own platforms, which will expand the reach of your business.

Professional Video is Mobile Friendly

Mobile devices are extremely convenient and useful. This convenience means that most people use their mobile devices to find a solution to their needs. By adding video to various posts, you ensure that the posts are appealing to mobile users. This helps to increase the reach of your business and ensure that you are able to draw in many more customers. A mobile friendly format is just one of the ways that professional videos can aid in the growth of your business.

Helps you to Generate More Leads and Increase Sales

In general, professional videos can serve as a passive avenue for lead generation. These videos tend to encourage more consumers to engage with the content. Leading marketers have found that the video format can generate 66% more leads than formats that don’t leverage video. When you create a professional video, you will be better equipped to generate more leads in a passive way. This ultimately involves an initial expense that will create long-term benefits for your company. Furthermore, around 8 in 10 people have purchased a product following viewing a video demonstrating the product. These services can greatly increase the sales of your company and can also serve as a passive avenue for revenue.

How Professional Videos fit in your Marketing Strategy

Videos are versatile and can be adapted to meet your own specific marketing strategy. The exact role that professional videos will play in your marketing strategy will hinge on the specific strategy that you implement. Videos can be used to display your product or communicate your brand. In addition to this, the amount of video that you use will further depend on your strategy. For example, videos can make up the foundation of your strategy or can supplement your other marketing strategies.

Professional Videos Encourage Engagement

In general, the use of a professional video will encourage the engagement of your consumers. These professional videos will draw more customers to the post than content that is purely crafted from text and images. When you have a higher engagement rate, consumers are more actively interacting with your content. This will increase their familiarity with your product, services, and company. In addition, professional videos tend to encourage social media sharing. When your consumers share your posts on their social media, you are able to ensure that your video is seen by a larger audience. The broader your reach, the more potential customers will view your video. Social media sharing enables you to leverage the platforms of your loyal customers, as well as your own platforms.

Videos Aid in Building Trust


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Text and images alone can often feel impersonal. When you use a video format for your media, you will be able to add a personal touch to the message. By ensuring that your customers form a personal connection with your media, you will be able to improve their trust and loyalty. When customers feel personally attached to your company, they will be more likely to turn to you when they have a particular need to fulfill.

Increase SEO Value

SEO is incredibly important for your company’s website. When you don’t focus on SEO, it is possible that it will be particularly difficult for your consumers to find your website. The algorithms that search engines use love video formats. By adding professional videos to your website, you will see a substantial increase on the SEO value of your website. This will make it much easier for your consumers to find your company to fulfill their needs.

Automating Relationships

Videos enable you to automate several of the functions of your operations. In fact, they can even enable you to create a seemingly customized experience for your customers. When you implement automation to your business, you will be able to see results with minimal additional investment. You may be able to use video to help automate email campaigns. Many studies have shown that consumers are more likely to engage with an email campaign that includes professional video. An example of an automated relationship can be seen by considering well-known YouTubers. The fans of their page often know a significant amount about them and their lives, without ever having directly interacted with them. This helps to optimize the experience of your customers, while simultaneously saving you time.

Increase your Viewers

When you post content for your business, you want it to be seen by as many people as possible. The video format tends to be the most appealing to consumers. By adding professional videos to your media, you will be able to ensure that it gets seen by many more people. This helps you to ensure that your content is as effective and appealing as possible.

Videos are Versatile


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There are all kinds of videos that you can implement to improve your business. This versatile format enables you to use your professional videos in whatever way best suits your company. Working with a professional will allow you to identify the most effective ways that you can use videos to improve the marketing and content of your company. This versatility enables you to ensure that your various professional videos will meet all of your specific needs.  

Professional videos are an essential tool for improving the growth of your business. Working with a professional videographer will ensure that you can take advantage of the video format and create the most effective video to meet your company’s needs. Using video will help to improve the personal connection with your consumers, as well as create a cohesive brand identity for your business. To learn more about how to get started on using professional videos to grow your business, contact us at Lightchild Media today!

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