How to Make the Best Corporate Video

Any video that you make for your business will impact your business’s image. Due to this, it is essential to ensure that you make the best corporate video to meet all of the needs of your company. In order to make the best corporate video, you will need to prepare effectively, write the best script, and communicate your brand in the video. It is also essential to ensure that you work with a professional videographer to create your video. An amateur video will significantly detract from the overall reputation of your business, which can result in the loss of customers. Working with our experts at Lightchild Media can help you to produce the ideal video to meet all of your needs. Here is our ultimate guide to making the best corporate video.


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Prepare Thoroughly

Pre-production is an incredibly important component of your corporate video creation. When you focus on preparing for your corporate video, you will be able to ensure the best corporate video to meet all of your specific needs. It will be important to think about what you intend to say, as well as the facial expressions that you want to use during the video. Ensure that you are well rested before your shoot, so that you can have the best performance possible. Never “wing it” when it comes to a video that will reflect back on your business. Careful preparation can greatly enhance the outcome of your video.  

Prepare yourself Emotionally

Most people expect perfection from themselves, which is simply unattainable. This can be detrimental, because it can cause you to get discouraged when things don’t go perfectly. When you are making the best corporate video, you will want to ensure that you know that you won’t get it perfectly the first time. Professional actors aren’t even capable of always getting everything right the first time and they have a great deal more practice. It is highly likely that you will require multiple takes to ensure that you get the best corporate video. You should also remind yourself to take some time to breathe during your shoot. When you allow yourself to get frustrated, it will become even more difficult to get the right shot, which can result in a vicious stress cycle. Take a few moments to breathe and center yourself to help you stay focused and motivated.


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Practice Prior to your Shoot

It is essential to ensure that you spend some time practicing before you shoot your corporate video. Practice will help to ensure that you convey the message that you want in your video. There are multiple ways that you can practice before your video production shoot. Practicing in front of a mirror will enable you to gauge your facial expressions and optimize them to convey your intended message. You will also want to practice your lines prior to your shoot. Consider what you want to say and how you intend to say it. When you familiarize yourself with your lines, you will be more confident in their delivery. This will go a long way toward creating the ideal video to meet all of your needs. Practicing will also help you to learn what you want from your video and how you intend to create it.  

Identify your Audience

Your video should be designed to target the appropriate audience. When you identify your target audience, you will be able to ensure that your video is modified to reach this audience. When you are aware of the audience that you are trying to reach, you will be able to guarantee that your video has been crafted to be as effective as possible. There is no video that will appeal to every single group, so it is important to determine exactly who you want your video to appeal to. We can help you to make the adjustments to your video that will optimize its impact. 

Get Enough Rest

It is extremely important to be well-rested when you intend to make a corporate video. Your video will reflect back on your company, so you will need to put your best foot forward during the production of your video. Ensuring that you have enough sleep will help you to be at the top of your game. This is important both for your performance and your appearance during the creation of your video. You should also ensure that you are careful regarding the schedule of your shoot. Try to give yourself ample time to rest before and after the shoot. This will help to reduce your stress levels throughout the process, which will often improve your performance. The last thing you want is to worry about making it to your next appointment if you have to reshoot your video for the right take.

Consider the Mood


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Considering the mood you want from your video will help you to make the adjustments to create this atmosphere. It will be essential to decide on this mood, so that you can modify the lighting and other factors accordingly. This will help you to create a video that will provide the atmosphere and mood that you desire for your corporate video. Without an identified mood, it will be difficult to plan for the right equipment and considerations to create that mood.  

Focus on Professionalism

It is crucial to ensure that your video comes across as professional. Customers may use this video to make judgements about your business. When it is unprofessional, they will subconsciously assume that your services are also unprofessional. The alternative is also true, because a professional video will help to improve the image of your business. Consult with a professional to ensure that you are able to make the best product to fulfill your expectations.  

Decide What to Say

Your corporate video is largely intended to convey your message. When you need to effectively convey a message, you will need to decide what you want to say, as well as how you want to say it. There are several things that you will want to include in your message to ensure that you are conveying it appropriately. This will allow you to craft the message that will be best able to meet all of your needs. This also enables you to provide your customers with more information about your services, because you will ensure that you don’t leave any important information out. By thinking about what you want to say, you will be able to fine-tune it to meet the requirements of the video.

Consider your Message

The best corporate video won’t just be a string of words put together haphazardly. You have to think about the message that you want in order to ensure that the words you choose will be able to convey this message. It is important to ensure that you put a great deal of thought into your message so that you are able to guarantee that your video will have the impact that you want. Consider the image of your business, as well as the image that you want for your video. Will the video improve this image? How do you want your viewers to perceive your video? What information do you want to provide to your viewers via this video? These questions will often help you to decide on the right message for your corporate video.

Use Intentional Language

The language that you use will have a substantial impact on your video. Avoid using professional jargon and try to keep your message as simple as possible. When you consider the language that you intend to use, you will be able to ensure that your video is able to convey the exact message that you desire. Don’t make your message overly complicated and ensure that your message will be easily accessible for your audience.


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Keep your Message Short

A video has to be the right length in order to have the right impact on your consumers. When you allow your video to vastly exceed this length, it is likely that your customers will lose interest and miss part of your message. When you focus on keeping your message short, simple, and to the point, you will be able to optimize the impact of your video. Our experts can help you to identify the right length for your video, so that it will effectively convey your message and keep the attention of your audience.

Consider your Why

In order to create the best video possible, you will want to ensure that you express why you do the things that you do. By discussing your why, you can ensure that your consumers are aware of the passion that you have for your industry. Customers will have more trust in someone that they can tell is passionate about their job. Ensure that you think about your why and decide how best to convey it in your video.

In the Video: Talk About Who you Are

Humans thrive on personal connections. This also applies to the businesses that they choose to work with. By talking about who you are in your video, you will help to create this personal connection with your viewers. This can give you a decisive advantage over other businesses that convey an impersonal image. By providing your consumers with insight and a personal connection, you will be able to give them a reason to stay loyal to your business. A personal connection is an incredibly beneficial strategy for creating the ideal video that will optimize its impact on your consumers.

In the Video: Discuss What you Do

In order to create an effective video, you will need to ensure that your viewers are aware of what your company does. When you decide on what you are going to say in your video, you will want to take some time to discuss what products or services you can provide. This can help you to ensure that your customers are aware of how your services or products will be able to meet your needs. When your customers don’t even know what your company does, your video is unlikely to draw additional customers. Explaining what you do can often help to ensure that your video is more effective.


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In the Video: Describe How you Do It

Your consumers want to know what makes you different. When you describe how you provide your services or products, you will have the opportunity to ensure that your consumers know why they should choose to work with you. This ensures that your customers are equipped with the knowledge that they need to choose a company to meet their needs. This also enables you to perform the sales pitch that can help you to draw customers to your business. Your how helps to set you apart from your competition.

In the Video: Emphasize your Why

We previously mentioned talking about your why. When you are trying to get your brand across in your video, it will be essential to emphasize your why. When you increase the enthusiasm behind your business, you will be able to improve the interest of your consumers. Talking about your why is a great way to emphasize your business and increase your customer base.

Communicate your Brand

A cohesive brand is incredibly important for your video. When you are able to communicate your branding throughout your video, you will be able to improve the video. When you showcase your personality and embrace your business’s identity, you will be able to effectively communicate your brand across your video. You are a unique person, and your business is equally unique. By embracing this, you will be able to communicate your brand and ensure that you make the best corporate video possible.


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Why you Need Cohesive Branding

Cohesive branding is essential for every business. This same thing applies to the creation of your video. Cohesive branding subconsciously tells your customers that your services will be equally consistent. When your branding isn’t consistent, it is much more likely that your customers will not trust in your business. In order to provide cohesive branding, it will be important to create a distinct brand and ensure that you take it into consideration at all times. This will help you to ensure consistency across your branding. With cohesive branding, you can improve the trust of your consumers and often expand your customer base. This can also ensure that you have a recognizable brand, as well.

Create Ideal Lighting


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The lighting of your video will have a huge impact on the overall aesthetic and outcome of your video. You can use lighting to create a somber atmosphere or leverage it to brighten up the aesthetic. When you don’t put thought into the lighting, you may accidentally diminish the outcome of your video. Careful consideration needs to be put into the lighting to ensure that it will match the vibe of your company and the aesthetic you want from your video.

Work with a Professional

Working with a professional is an incredibly important part of getting the right video to meet all of your needs. A professional quality video will help to improve the image of your business and modify your video to make the biggest impact possible. A professional videographer will also help to ensure that you are able to access the best equipment possible. Using subpar equipment will result in a subpar video. By working with a professional videographer, you will be better equipped to create the best business video.

Don’t underestimate Post-Production

Post-production is all too often overlooked by amateur video makers. Skipping the post-production phase means that all of your mistakes will be left in the final video. This will greatly reduce the quality of your finished video. It can also make your video far too long, which can cause your customers to lose interest. The post-production phase can help to create the most efficient video that will meet all of your expectations.

Show your Personality

When you are able to display your personality, you will be able to obtain multiple benefits through your video. Expressing your personality will provide a personal connection with your viewers, as well as allows you to exhibit your passion. Passion ultimately creates excitement, which can serve as a call to action for your customers. Make your customers feel excited about working with you by emphasizing your personality and your passion.

Following this ultimate guide to making the best corporate video can help you to ensure that your video will meet all the expectations of your business. It is important to consider your branding, what you are going to say, and how you are going to prepare for your video. A critical component of making the best corporate video involves working with a professional to optimize the impact that your video has. This will ensure that your video is able to improve the image of your business and convey the message that you desire. For more information about how to make the ideal corporate video or the professional video production services that we offer, contact us at Lightchild Media today!

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