Table of Contents
Your Video Marketing Strategy in 2023
The Neuroscience of Using Video
Why do Videos Trigger Mirror Neurons?
Take Advantage of Visual Content
Video is an Effective Process
Understanding your Video Marketing Strategy
Videos Need to Be Disruptive to Be Effective
Provide Data
Use Promo Videos
Create a Video Business Card
Leverage a Brand Message Video
Do I Need a Video Business Card or Brand Message Video?
Use Video Content Marketing for your Sales Process
Increase the SEO Value of your Content
How Video Content Marketing Helps with Sales
Understand the Numbers
Spark Interest and Grab Attention
Show What Sets you Apart
Video can Help you Close the Deal
Effectively Convey Emotion
Enhance Scalability
Get Testimonials
Improve your Sales Pitch
Streamline your Processes
Show off your Product
Videos that will Benefit your Company
Your Video Marketing Strategy in 2023
Implementing video to your marketing strategy will provide a great deal of benefits, as well as ensure that your strategy is more effective. Your video marketing strategy in 2023 should use promo videos, testimonials, brand message videos, and more to ensure you are optimizing your video use and putting your marketing budget to the best use. When you work with our team at Lightchild Media, we will be able to help you create the best possible videos to fit flawlessly into your video marketing strategy. We offer an array of video-related services to meet all of your needs. Here is our ultimate guide to your video marketing strategy in 2023!
The Neuroscience of Using Video
Videos have been shown to draw interest and encourage action far more effectively than other content formats. This is due to the way in which the brain perceives video. There is an evolutionary, as well as a neuroscientific, explanation for the effectiveness of the video format. Humans are drawn to forging personal connections with other people. In the past, individuals that wanted to forge this connections were more likely to survive, because they’d have the assistance of others to aid in their survival. This is the evolutionary reason behind why people are inclined to form personal connections with others. Physical proximity tends to aid in the formation of these connections. However, it is difficult and usually impossible to be in close physical proximity to all of your potential customers, which prevents strong emotional connections.
This is where the video format and neuroscience come into play. When you interact with people in close proximity, specific neurons in the brain will fire when these personal connections are formed. The video format causes a particular phenomena in the brain where mirror neurons fire, which helps to mimic the way the brain interacts if an individual was there in person. This aids in providing personal connections that will increase the emotional impact that your videos can have on your consumers.
Why do Videos Trigger Mirror Neurons?
Mirror neurons are fired when the brain sees a particular action that they are familiar with. When you view a video of someone talking to you, your brain will fire mirror neurons that mimic the neurons that fire when someone is physically close and speaking with you. Since a typical conversation requires physical proximity, this essentially tricks the brain into feeling as though the other person is in this proximity to you, which helps to provide a deeper sense of connection. Text and images alone will not cause mirror neurons to fire, which prevents the formation of intimate connections with your viewers. Video, alternatively, triggers these mirror neurons.
Take Advantage of Visual Content
One of the reasons that a video marketing strategy tends to be so effective is that it takes advantage of the use of visual content. Adding images to your text content will increase the likelihood that consumers will share the content on their social media platforms. This likelihood is increased by 40 times, simply by adding images to your content. Further studies show that video tends to be even more likely to be shared than images, which further increases its effectiveness. When your marketing strategy uses visual content, you will be able to ensure that your content sees a wider audience and is far more effective.
Video is an Effective Process
Video provides an effective process when it is turned into a video marketing strategy. This effective process usually follows three steps: disrupting, engaging, and converting your customers. By following this process, you will be able to ensure that your videos can make the best possible impact on your consumers. Without each of these steps, your video will be unable to drive up your sales.
Understanding Your Video Marketing Strategy
A true video marketing strategy involves more careful planning than simply making great videos and hoping they are watched by your consumers. Your video marketing strategy involves understanding how the video will influence the actions of your consumers. Your strategy will start with marketing videos. These videos are intended to draw interest to your business and can come in many different forms. Social media videos, testimonials, staff introductions, and email campaigns are just a few of the ways you can incorporate marketing videos. Once a marketing video has drawn a potential consumer’s attention, they will then be directed to your website. Your website is the home of your brand message video. Your brand message video is designed to sell people on your business. It forms an emotional connection that enables you to convey the advantages of working with your business.
Once your customers have seen your brand message video, they will go on to the research phase where they learn more about the company. This is when they decide if your business is truly as amazing as you claim and if they will work with you. This component of your marketing strategy is when testimonials will be incredibly important. Once their research has concluded, they go on to making a decision. If they decide not to work with you, you may be able to retarget your marketing videos to draw them back to your website. If they choose to work with you, they will move on to the next stage of your marketing strategy. This will largely depend on your specific call to action, such as scheduling a phone call with you, signing up for a consultation, joining your email list, or another action.
After this point, you will leverage customer experience videos. These videos are designed to enhance the experience of your customers and aid in increasing their satisfaction. This is a way to automate the sales process and ensuring that your customers feel like they are having their own personal experience. Fulfillment videos will then come into play. These videos will enable you to provide updates about the project or can even be used to upsell to your customers. This is a particularly effective strategy, because it helps you to upsell without coming across as pushy. Once the project has been completed, you can still take advantage of your video marketing strategy. You want to keep in touch with your consumers to address future needs, encourage referrals, and grow your customer base. An email campaign is an excellent way to maintain this relationship.
Videos Need to Be Disruptive to Be Effective
When you implement videos into your video marketing strategy, you will need to ensure that they are able to motivate your viewers to take action. When you make an effective video, it will be disruptive to what your customer is currently doing. This will cause your viewers to stop what they’re doing, like scrolling through Facebook, and change their course of action, such as visiting your website or doing more research about your product. Unless your customer is already in the process of buying your product, a video that isn’t disruptive won’t help you make a sale. By creating effective videos and using them in your video marketing strategy, you will be able to ensure that these videos can modify their regular behavior.
Provide Data
When you take advantage of video, you will be able to gather information about how the marketing strategy is impacting your consumers. For example, you will be able to tell how many people are viewing your video, as well as which videos are most efficiently converting customers. By obtaining data about your video strategy, you will be able to retarget as necessary and ensure that your marketing continues to be effective. Gaining data and information about your video marketing strategy will enable you to make the best decisions for your future strategies, as well as ensure that your existing strategies are continuing to be effective.
Use Promo Videos
The video format is used to ensure that the videos are as effective as possible. You can use promo videos to help spark interest in your product or services. By drawing interest to your product, you will be able to increase the likelihood of making sales. Our experts at Lightchild Media can help you to create great promo videos to effectively display your products and draw interest to your company. This goes a long way toward improving the entire sales process of your company.
Create a Video Business Card
A video will leave a lasting impression on your viewers. Your video business card provides you with the opportunity to convey your personality and make introductions to potential consumers. By creating a video business card, you will often be able to ensure that your consumers remember your services when they find they have a particular need to fulfill. It enables you to form a more personal connection with the potential customer and is a great tool to aid in sales.
Leverage a Brand Message Video
A cohesive, carefully-crafted brand is an important part of improving the satisfaction, loyalty, and trust of your consumers. A brand message video is tailor-made to help convey who you are as a business and why your consumers should work with you. The brand message video stays on your website and often encourages your consumers to take the next steps to work with you. It will also aid your consumers in learning more about who your company is and what you do.
Do I Need a Video Business Card or a Brand Message Video?
The right decision for your business will depend on the type of business you run. If you are a one-man business and intend to remain so, these two videos are essentially interchangeable. After all, if your video business card introduces you as an individual and your brand revolves around you as an individual, they perform the same purpose. However, if you have employees, it is often most effective to have both videos.
Use Video Content Marketing for your Sales Process
The video format can be used to help ensure an effective, streamlined sales process. It can be adjusted to fit any gaps in your marketing strategy or can even make up the entire foundation of your strategy. When you use video content marketing for your sales process, you will be able to scale up your prospecting and ensure that your product is displayed more effectively. When you include videos in your marketing strategy, you will be able to use a format that has been shown to leverage the way the brain operates.
Increase the SEO Value of your Content
In order for your content and marketing tools to be effective, it will be necessary to ensure that it is seen. This will depend a great deal on the SEO value of the content. By increasing SEO value, you will be able to ensure that your content ranks higher in various internet searches, which increases the likelihood that it will be found by your consumers. Ultimately, search engine algorithms like videos. Simply by adding videos to your website or other online content, you will be able to increase its SEO value and make it easier for consumers to find your content.
How Video Content Marketing Helps with Sales
There are multiple advantages of adding video to aid in your sales process. Videos can help drive traffic to your website, as well as demonstrate the value of your product. By using videos for your marketing, you can help to increase the amount of prospecting that your website is able to do. Since video content marketing helps to provide a personal connection with consumers, it often helps to substantially increase the loyalty of your consumers and accelerates the overall growth of your business.
Understand the Numbers
Statistics are an excellent way to understand how truly effective the video format is. There are multiple studies that have shown that the video format is the best way to increase the visibility and effectiveness of your marketing strategies. The majority of users on Twitter, 82% of them, watch video content during at least some of the time they spend scrolling through their Twitter feed. In addition to this, they are 6 times more likely to share content with videos than content that only includes images. Adding video will provide an immediate increase to the accessibility and range of your marketing.
Spark Interest and Grab Attention
By adding videos to your marketing strategy, you will be able to generate interest in your company, product, and services. To enable an effective marketing strategy, customers will have to pay attention to your content. Video can help to capture the interest of your consumers, as well as maintain their interest so that you can more efficiently convey your message. Not only will this improve the quality of your message, but it will also prevent miscommunications from potentially arising.
Show What Sets you Apart
The major advantage of your business is that it is run by you! Your business can provide a unique experience that no other business can provide. With the use of the video format, you can help to provide a unique video that will ensure your consumers receive a similarly unique message. One of the major advantages of this is that it will be memorable for your consumers. By making an impact, you will be able to ensure that you remain in your consumers’ minds. The video format is especially effective at enabling you to show off your creativity and display what makes you different from your competitors.
Video Can Help you Close the Deal
Though generating interest is an important concept of making sales, it won’t see the process through to closing the deal. Videos can help you to make this final leap to driving sales for your business. When you are able to form close connections with your consumers, you will often be better equipped to close the deal. Videos provide a broader array of benefits, including social proof to reassure your consumers about the quality of your services or products. Using videos in your marketing strategy often helps you to close the deal and increase your profit margin.
Effectively Convey Emotion
It is important that your consumers view you as an individual person, similar to themselves. When they only see you as a faceless corporation, they will have no reason to stay loyal to your company. This can reduce your retention of customers. Videos help you to convey emotion to your customers and ensure that they are better able to empathize with you. The ability to convey emotions helps you to create emotional, personal connections. This helps you to increase the likelihood that your consumers will take the next steps to work with your company.
Enhance Scalability
When you rely on humans for your marketing, it will be necessary to allow for breaks and human limitations. Videos, alternatively, can be used around the clock. By adding videos to your processes, you will be able to substantially increase your scalability.
Get Testimonials
Testimonials are an incredibly beneficial way that videos can help you to seal the deal with your consumers. Many people turn to social proof to provide them with reassurance about their choice. When you add testimonials to your website, you will be able to provide your customers with easy access to this social proof. It is often most beneficial to have multiple testimonials on the website. When you only have a single testimonial, it often won’t provide much reassurance to consumers. At a minimum, you need to have two testimonials, but it is often ideal to have at least four. Our team can help you to create testimonials that will provide social proof for your consumers.
Improve your Sales Pitch
An effective sales pitch walks a careful balance to optimize the experience of consumers. When your customers feel like they are being manipulated or “sold to” they will be resistant to working with you. The video format helps to ensure that you are able to customize your sales pitch to put the power and choice in your consumers’ hands, which helps to minimize this resistance. This will substantially improve the experience that your customers have with your company, as well as increases the likelihood that your sales pitch will be effective.
Streamline your Processes
Video helps to effectively convey a message and provide guidance. It is important to make this process as easy as possible for your consumers. By customizing videos for your business, you will be able to ensure that your customers are able to easily figure out what they need to do to work with you. Streamlining the process as much as possible for your consumers helps you to limit any issues that they may face and ensure that they have a more positive experience.
Show off your Product
Videos can be an excellent way to display your product. When you use video for this purpose, you will be able to ensure that your consumers are able to receive all of the necessary information about your product. The use of video will also help you to make the ideal first impression on customers, which will often make your sales process more effective. The right video can also enable you to intrigue your customers and increase their interest in your company.
Videos that Will Benefit your Company
There are a multitude of video types that can be used to help you close the deal and streamline your sales process. When you obtain these videos for your company, you will often be able to more effectively improve your connection with your consumers. You need testimonials to help with this, but you can also benefit from product explanations, FAQ videos, onboarding videos, promo videos, and many additional video types. Our experts at Lightchild Media can help you to identify the ideal video type to meet the needs of your video marketing strategy in 2023.
Your video marketing strategy in 2023 should be well-crafted to ensure you are optimizing your video use. We can help you to create excellent videos to meet all of your marketing needs. For more information about how to create the ideal video marketing strategy in 2023, contact us at Lightchild Media today!